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Getting the Message Out
!

We promoted our TXT L8R no texting and driving campaign in the following ways:
  • Press releases
  • Customer newsletters
  • Local events
  • Thumb bands
  • Pledge cards/ability to pledge online at http://www.wfxb.com/TXTL8R/
  • Commercials
    • high school athletes from all 9 high schools
    • holiday focus
    • New Year’s resolutions focus
    • Spot the sticker campaign (four winners receive an iPad)
  • Banners on the HTC and WFXB Fox 43 websites
  • Facebook posts
  • Twitter posts
  • Store/branch office signage
    • Distribution of thumb bands and pledge cards in offices
  • Television interviews
  • High School Blitz: Information table during lunch hours at all 9 high schools
  • Distributed bumper stickers with the TXT L8R logo in all HTC phone directories
Student leaders from nine area high schools have taken the pledge not to text and drive and were featured
in the on-going television Campaign.
For more information about the new TXT L8R campaign, visit www.htcinc.net or www.wfxb.com/TXTL8R/ and take the pledge, or visit the nearest HTC office. HTC has nine convenient locations throughout Horry County: Coastal Grand Mall, two Conway locations (the main office on Highway 701 and the newest
location on Highway 501 next to Hadwin-White), Loris, Little River, Murrells Inlet, Myrtle Beach, Socastee
and Towne Centre.


 

HTC, Inc. - 3480 Highway 701 North - Conway, SC 29528          Copyright HTC, Inc. All Rights Reserved.